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Marketing Articles

Dealing with rejection in sales: Regain confidence and control

Sales rejection—two words that, when put together, can evoke a range of emotions from frustration to self-doubt. For accounting practice owners, it’s a familiar experience.  The time spent crafting a compelling pitch, the energy poured into each client...
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5 bad business leadership behaviours you need to avoid

Leadership can make or break an accounting company’s success.  While strong leadership drives growth, innovation, and team satisfaction, poor leadership behaviours can have the opposite effect—creating chaos, confusion, and a toxic work environment.  Whether...
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AI and Big Data: Changing the landscape of modern business

Artificial Intelligence (AI) and Big Data are no longer just buzzwords—they are shaping the future of industries around the globe.  For accounting companies, these technologies are rapidly becoming essential tools for staying competitive, improving services, and...
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5 strategies to increase customer acquisition

Customers are the heart of any business. Investing time and effort in your acquisition strategies will enable you to attract your target customers and expand your customer base. Developing a customer acquisition strategy allows you to get new customers by targeting...
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