by Rohan Musa | Jan 3, 2023 | Leadership
Persuasion is one of the most important skills a business leader should possess. You need to be a transformational business leader to provide strategic guidance and help your staff grow while overseeing the overall development of your organisation. As a...
by Rohan Musa | Dec 5, 2022 | Leadership
There’s a tendency among business leaders to focus on the outstanding performers on the team and ultimately cut their losses by letting go of the underperforming staff members. They may be operating on the belief that an organisation of adults can and should be able...
by Rohan Musa | Nov 21, 2022 | Leadership
As a business leader, you’ve gained more than enough life experience and knowledge to give constructive feedback that can inspire and motivate your employees to improve. However, this doesn’t necessarily mean that your leadership team can do the same. Sometimes, your...
by Rohan Musa | Nov 7, 2022 | Marketing
The idea of a podcast may seem restricted only to entertainment companies, lifestyle service providers and public figures, but professional services firms are increasingly seeing their value. Podcasting is one way to interact with a large audience and puts your...
by Rohan Musa | Oct 24, 2022 | Marketing
Your customer persona is likely already pretty specific. Maybe your target market is young investors looking to climb the property ladder for the first time or even millennials wanting to break into the gold market. Either way, there’s already a set cluster of...
